Event registration is now closed. All participants will be notified via email of ticket status by September 25th
NowPlayingUtah.com every year in celebration of National Arts and Humanities Month in October coordinates with arts groups to distribute free event tickets to patrons who have never attended a specific museum/performing company or who are experiencing socio-economic hardship or other barriers to access to meaningful arts engagement. Previous partners have included the Boys & Girls Clubs of Utah and the YWCA of Utah.
This is a spinoff of the national Free Nights of Theater program supported by the LA Stage Alliance, implemented regionally by local institutions. Each year, this program improves and expands its reach. In 2019, 849 patrons participated in Free Night of Art which was a significant increase from the 522 participants in 2018.
How it Works
Beginning September 3rd, click Sign In at the top of the screen and create your profile. This profile creation allows you to see all the experiences that Utah arts organizations have made available to Free Night patrons on the Free Night of Art Calendar tab.
Select the top two performances/experiences that you'd like to see, and enter for your chance to win a pair of tickets or admission vouchers! When choosing the experiences for which you'd like to win tickets or vouchers to, please keep in mind that your chances of winning will increase if you choose organizations which you've never been to previously.
When the lottery entry window closes on September 17th, all entries will be finalized. On September 25th, you will receive an email letting you know if you've won tickets or not. It's that easy!
Please note: Free Night is intended to give audiences an opportunity to experience new arts organizations - so please select experiences with organizations which you haven't visited previously. There are plenty to choose from!
No purchase or payment of any kind is necessary to enter to win tickets through Free Night.
The mission of the Utah Arts and Cultural Coalition (UACC) is to increase awareness about arts and cultural opportunities in Utah through NowPlayingUtah.com (NPU), a comprehensive events resource.
In 2007, SLC Downtown Rising identified a need to market arts/cultural organizations and the surrounding businesses and communities. Visit Salt Lake (VSL), Utah Division of Arts and Museums (UDAM) and ZAP were also searching for a way to provide extensive and cost-effective promotion for arts/cultural organizations, as well as a comprehensive source for locals and visitors to find arts/cultural events to attend.
These three partners founded the Utah Arts and Cultural Coalition, dba NowPlayingUtah.com. In 2008, the NowPlayingUtah.com (NPU) website was launched with the intent of supporting and promoting the arts throughout Utah, with an initial focus on Salt Lake County and the Wasatch Front. Since then, NPU has provided a no-cost method for arts/cultural organizations, venues, and artists to publicize their events to an extensive audience. Because of NPU, arts/cultural organizations of all sizes can easily promote to NPU's 60,000+ monthly visitors seeking cultural enrichment.
Every year, nearly 1.4 million Utahns and tourists visit NowPlayingUtah.com. The site also publishes a weekly newsletter highlighting upcoming events (nearly 8,000 subscribers). Thirteen major websites now use NowPlayingUtah.com’s content to populate their own event calendars: Salt Lake Tribune, Visit Salt Lake, Utah Division of Art and Museums, THE BLOCKS, Downtown SLC, Salt Lake County ZAP, Visit Utah, Davis County Tourism and Events, Utah Cultural Alliance, Betterdays 2020, Salt Project, Sandy City, and Arts to Zion. This means an event listing on NowPlayingUtah.com is promoted not only on the home site, but also on thirteen additional website calendars, attracting a total of more than 266,828 monthly page views across all data feeds and the home site.
Do you like this page?